Overview
On this page, we will discuss inbound links and outbound links. Consider the website that refers, inbound traffic is inward traffic that comes in and outbound traffic takes your users to other external websites.
InBound Link
An inbound link is a hyperlink from another third-party website to your website. In the example, abc.com refers or links to your content. Inbound links to your website account for the Inbound traffic i.e external traffic.
Outbound Traffic
An outbound link on the other hand is a hyperlink from your website to any other third party website.
In the example, your website links to external website java.com. Outbound links account for the Outbound traffic.