Amazon Launches Quick Commerce

In a major move to tap into the fast-growing segment of instant delivery services, Amazon has launched its Quick Commerce service in Bengaluru. This new initiative aims to provide ultra-fast delivery of everyday essentials to customers’ doorsteps in less than 2 hours. With this launch, Amazon is stepping into a space already dominated by several established players and is looking to make a mark by leveraging its strong logistics and customer base.

What is Quick Commerce?

Quick Commerce, also known as Q-commerce, is the next evolution of e-commerce. It focuses on delivering a limited range of high-demand products — such as groceries, snacks, personal care items, and household essentials — to customers in a very short time, typically between 10 minutes to 2 hours. Unlike traditional e-commerce, which may take a day or more for delivery, Quick Commerce emphasizes speed, convenience, and accessibility within local neighborhoods.

Amazon has rolled out its Quick Commerce operations in Bengaluru, one of India’s most tech-savvy and urbanized cities. The service is currently available through the Amazon app and website under a new “Amazon Fresh” section dedicated to instant deliveries. The company is leveraging its existing network of Amazon Fresh fulfillment centers, local stores, and delivery partners to ensure orders are delivered within 2 hours.

This launch is seen as Amazon’s response to growing customer demand for ultra-fast deliveries, particularly for groceries and household items. Bengaluru serves as a pilot city, and based on its success, Amazon may expand the service to other metro cities across India.

What is Amazon Now?

Amazon Now (internally called “Tez”) is Amazon’s instant-delivery platform designed to beat the clock—delivering orders in roughly 10 minutes to 15 minutes. Currently available in select areas of Bengaluru, the service is in a testing phase and limited to a few pin codes.

How Does It Work?

Customers open the Amazon app, select the “Now” section, and browse a curated catalog of daily essentials—groceries, snacks, personal care items, medicines, and select home goods. Once an order is placed (usually over ₹199 for free delivery), a nearby fulfillment center or “dark store” receives the order and dispatches it via delivery personnel using Amazon Flex or third-party partners. The aim: get it to your door in under 15 minutes

 

Quick Commerce Players in India

The Quick Commerce space in India is already buzzing with activity and competition. Some of the major players include:

• Blinkit: Formerly known as Grofers, Blinkit promises deliveries in under 10 minutes in many cities. It is now backed by Zomato.
• Swiggy Instamart: Operated by food delivery giant Swiggy, Instamart offers groceries and household items in 15 to 30 minutes in major Indian cities.
• Zepto: A startup that has gained attention for its hyper-local delivery model, offering deliveries in 10 minutes or less in selected areas.
• BigBasket Now: BigBasket’s quick delivery arm that provides essential items in a short timeframe, especially in metro cities.

With Amazon entering the race, the competition in the Quick Commerce segment is expected to intensify, pushing players to innovate further and improve delivery speed and product availability.

Amazon Now” is Amazon’s ultra-fast delivery service launched in Bengaluru. Aimed at delivering groceries and essentials in just 10–15 minutes, this service marks Amazon’s bold entry into India’s booming quick-commerce market. Launched in beta across a few pin‑codes, it offers free delivery on orders over ₹199 and competes directly with Blinkit, Swiggy Instamart, Zepto, etc.

 

FAQs

What is Amazon Quick Commerce?
Amazon Quick Commerce is a service that allows customers to receive everyday items like groceries, snacks, and personal care products within 2 hours of placing the order.

What is Amazon Now?
An ultra-fast delivery service by Amazon in Bengaluru, promising delivery of groceries and daily essentials within 10–15 minutes.

Where is it available?
Currently in Bengaluru—limited to three pin‑codes during its beta launch phase.

How quickly are items delivered?
Typically within 10 to 15 minutes of ordering.

Is delivery free?
Yes—orders over ₹199 qualify for free delivery, with no surge or late-night fees

What can I order?
A limited catalog of high-demand items: groceries, snacks, personal care, medicines, and select home goods. Items such as fruits, vegetables, dairy, snacks, packaged foods, cleaning supplies, and personal care products are typically available for quick delivery.

Is there an additional fee for Quick Commerce deliveries?
Amazon may offer free quick delivery for Prime members or include a small delivery fee depending on the order value and location.

Will Amazon expand this service to other cities?
Yes, depending on customer response in Bengaluru, Amazon is expected to launch Quick Commerce in other major cities in the coming months.