Top Web Analytics Tools [ Updated 2024 ]
Top Web Analytics Tools
Let’s look at the top Web Analytics Tools in this tutorial. A Web Analytics tool tracks and provides detailed insights into website traffic and visitor behavior. It offers various tools for monitoring metrics such as page views, unique visitors, returning visitors, referral sources, etc.
Web Analytics Tools
Some of the web analytics tools are as follows:
- Statcounter
- Google Analytics
- Microsoft Clarity
- Hotjar
- Mixpanel
- Crazy Egg
Statcounter
Statcounter provides real-time data tracking and detailed visitor insights. It’s known for its user-friendly interface and in-depth market share statistics for browsers, operating systems, and search engines.
Statcounter website:
- https://statcounter.com/

Google Analytics
Google Analytics is one of the most widely used web analytics tools. It offers comprehensive tracking and reporting features and is free to use, making it accessible for businesses of all sizes.
Website:
- https://analytics.google.com/
Microsoft Clarity
Microsoft Clarity is a free web analytics tool designed to provide insights into user behavior and website performance. It focuses on user experience (UX) and helps identify areas for improvement through visual data.
Hotjar
Hotjar combines analytics and feedback tools, offering heatmaps, session recordings, and user surveys. It’s great for understanding user behavior and gathering direct feedback.
Hotjar website:
- https://www.hotjar.com/
Mixpanel
Mixpanel focuses on user engagement and product analytics. It provides detailed insights into user actions, helping you understand how users interact with your product and where they encounter obstacles.
Crazy Egg
Crazy Egg offers heatmaps, scrollmaps, and A/B testing tools. It’s designed to help you visualize user behavior and test different design elements to improve conversions.