Types of E-Commerce
Overview
There are several types of e-commerce based on the nature of the transactions and the parties involved. This tutorial will outline different types of e-commerce.
Types of E-Commerce
The main types are as follows:
- B2C (Business to Consumer)
- B2B (Business to Business)
- C2C (Consumer to Consumer)
- C2B (Consumer to Business)
B2C
In Business-to-Consumer e-commerce, businesses sell products and services directly to the individual or end consumers.
B2B
Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler or between a wholesaler and a retailer.
C2C
Consumer-to-consumer involves transactions between individual consumers. Online platforms provide a marketplace for individuals to buy and sell directly to each other.
C2B
In Consumer-to-business e-commerce, individual consumers sell products or offer services to businesses.